Monthly Archives: December 2016

Marketing must be a frustrating job.  The number of advertising channels is exploding: YouTube, sponsored ads on targeted sites, general search engine placement ads, Twitter, Facebook, even Pandora radio with ads catering to the tastes of listeners of particular music genres.  With so many channels and campaigns running simultaneously and competing for attention, understanding the impact of a given campaign must be a challenge.  Ooh, sales bumped up a fraction — was that because of a tweak to the keywords in a campaign, or just because the weather is warmer/colder/drier/wetter and impacted buyers’ moods? Why… Read Article →

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